The food and beverage industry is extremely saturated, and restaurant owners often have stiff competition no matter where they are based. Although this can be exciting for those in management, you need to be innovative if you want customers to choose your eatery over your competitors. Here are a few top pointers to help you stand out from the crowd and stay successful.
Make a Good First Impression
When a potential customer peers into your restaurant, they will often make a mental assessment of the interior and your staff first. In addition to the interior design, you need to make sure your employees make a good impression. Devising the right staff uniform can help you do just that. Choose a uniform that reflects your brand and is comfortable for your employees to wear during a shift. Front of house attire that is both formal and stylish can help give high-class restaurants a sophisticated look, while relaxed eateries that are targeting a laid-back crowd can opt for casual wear.
No matter what type of customer you are trying to attract, it is important that your employees look impeccable, and a high quality apron can help them stay clean and tidy. ChefWorks offer an array of aprons that are both practical and stylish. On their website, you can find ChefWorks women’s aprons with adjustable straps and top quality detailing.
Source Local Produce
All restaurateurs are looking for new and innovative ways to attract new customers and keep existing customers loyal, and sourcing local produce can truly make a difference. Not only will you be helping the local economy and supporting your community, but you can also rest assured that your customers will be treated to fresh food too. Not to mention, offering a menu with local produce is great for marketing. Your eatery will appeal to hardcore locavores, it will attract hipsters who are looking to live a more sustainable lifestyle, and you can proudly boast about your restaurant’s values on your business website. With a local menu, you are telling customers that you care about quality ingredients and the environment.
As mentioned above, a great way to capture the interest of your customers is to offer a well-crafted menu, and seasonal specials are a great way to go. If you incorporate fresh, local produce into your offerings, creating a seasonal menu is a cinch. From picking juicy summer fruits for your desserts during the warmer months to offering festive delights in winter, there are plenty of ways you can play around with seasonal flavors. Seasonal specials can help you diversify your menu and keep customers intrigued. It will encourage customers to indulge in your exclusive menu before it’s too late.
In addition to offering in-season specials, branded goods with a seasonal touch can also help increase profitability and boost revenue. From reusable coffee cups imprinted with floral shapes to oven mitts with a fall design, choose products that are fun yet functional to draw in more customers.